Sales Vacancy

Marketing and Sales Expert

Job Details:

Marketing and Sales Expert

Company: LANDRANI® Group
Location: George or Oudtshoorn, Western Cape
Type: Full-time
Application Deadline: 31 August 2024

About Us:
LANDRANI® Group is a leading name in the agricultural and hospitality sector, known for our innovative products and services. Our brands, including LANDRANI® FarmStay, LANDRANI® Café, LANDRANI® Meatmasters, and LANDRANI® Lamb, reflect our commitment to quality, sustainability, and customer satisfaction. LANDRANI® Meatmasters is the largest meat sheep stud in South Africa.

Job Description:
We are seeking a dynamic and experienced Marketing and Sales Expert to join our team in George or Oudtshoorn, Western Cape. This role involves developing and executing comprehensive marketing strategies for our diverse range of products and services. The ideal candidate will have a strong background in digital and traditional marketing, excellent communication skills, and a passion for driving brand growth. A passion and love for animals is essential, as you will also be directly responsible for the marketing of individual animals and groups of animals.

Key Responsibilities:

  • Develop and implement marketing strategies to promote LANDRANI® FarmStay, LANDRANI® Café, LANDRANI® Meatmasters, and LANDRANI® Lamb.
  • Manage and coordinate marketing campaigns across various channels, including social media, email, print, and digital advertising.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Collaborate with internal teams to create engaging content and promotional materials.
  • Monitor and analyse the performance of marketing initiatives and campaigns, providing insights and recommendations for improvement.
  • Develop and maintain relationships with media, influencers, and other external partners.
  • Manage the marketing budget, ensuring cost-effective allocation of resources.
  • Market animals via all social and electronic platforms, ensuring the effective promotion of our livestock.
  • Arrange and manage quarterly auctions for selling animals, coordinating all aspects of these events.
  • Develop and execute strategies for both marketing and selling, combining promotional efforts with direct sales responsibilities.
  • Conduct high-quality photography to create visually appealing marketing materials and content.

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field.

  • Proven experience in a marketing role, preferably in the hospitality or agricultural sectors.

  • Strong understanding of digital marketing tools and platforms, including SEO, PPC, social media, and email marketing.

  • Excellent written and verbal communication skills.

  • Creative thinker with strong analytical skills and attention to detail.

  • Ability to work independently and as part of a team.

  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).

  • A passion and love for animals, with an understanding of livestock marketing and sales.

  • Experience in arranging and managing auctions is a plus.

  • Proven experience in photography, with a portfolio of previous work.

  • Willingness to be stationed in or relocate to George or Oudtshoorn, Western Cape.

  • Must complete a free assessment at https://www.16personalities.com and attach the report to your CV. Only CVs with this report will be considered.

Benefits:

  • Competitive salary and performance-based incentives.

  • Opportunity to work with a dynamic and innovative team.

  • Career growth and development opportunities.

  • Flexible working environment.

  • Access to our unique products and services.

How to apply

Interested candidates are invited to submit their resume, cover letter outlining their relevant experience, a portfolio of their photography work, and the 16personalities.com assessment report explaining why they are the perfect fit for this role. CVs must be submitted prior to 31 August

Landrani Meatmasters Logo

Your premier destination for exceptional animals and top-quality genetics!

Landrani Farmstay Logo

Discover the charm of AgriTourism and our innovative ‘Smart Farm’ concept

Landrani Lamb Logo

Savour the distinct flavour of Meatmaster Lamb delivering a distinctive “Taste of Trust”

Landrani Cafe Logo

Everything Lamb – providing our customers with an unparalleled culinary experience.

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