Vision and Mission

Vision and Mission

VISION Our vision is to be pioneers in sustainable sheep farming, with our dual offerings: breeding from an exceptional Meatmaster stud flock 🐑 and premium LANDRANI®️ LAMB meat products. We strive to set global benchmarks in both genetic excellence and meat quality,...

read more
Dormer / Meatmaster Cross Experiment

Dormer / Meatmaster Cross Experiment

In light of the challenges of assigning rams to lambs, we have developed an innovative solution by harnessing Dormer rams as follow-up rams to laparoscopic insemination within our stud program. This greatly simplifies the process, as Pedigree recognises the data from...

read more
A Transparent, Traceable Solution

A Transparent, Traceable Solution

For Producers, Feedlots and End Consumers Current issues that MUST be resolved: Farmers cannot survive with current storage lamb prices Feedlots cannot survive with lambs that do not grow and/or die The cost of feed relative to current slaughter prices makes the...

read more
Take Advantage of the Value Chain

Take Advantage of the Value Chain

What must be in place: Monthly provision Control the genetics (quality) Own feedlot Butcher and package yourself Marketing Platform Cold chain & distribution network Samic registration and protocol Systems to operate everything Monthly provision If a producer...

read more
Weaning percentage

Weaning percentage

Our immediate goal at Landrani® Meatmasters is a weaning percentage of 200% per year. Thus each ewe must wean 2 lambs per year. The fact that we already produce in an 8-month cycle brings it down to 133% per cycle. This means 1 out of 3 ewes must give birth to twins...

read more